Today Misuma Holdings, a commercial real estate development firm based in California, announced that the once iconic Lincoln Village shopping center is now The Linc; a new urban infill redevelopment poised to become a vibrant culinary, retail and entertainment district in central Austin.
The Linc will also host pop-ups for unique Austin and national businesses.
Improvements for the center are slated to begin in 2014 and include modifications to the existing landscape, site and storefronts, creating a more pedestrian-friendly environment.
Updates are planned to the center’s existing façade with an emphasis on areas for outdoor seating and meeting places. Modern signage will replace the existing signs and be prominent along the interstate. Tenants will be encouraged to have creative signs that will reflect the diversity and energy of the surrounding communities.
The Linc is strategically located at the intersection of I-35 and US-290 and across from the former Highland Mall which is now transforming into the newest campus for Austin Community College (ACC).
With hundreds of thousands of people driving down I-35 each day and the foot traffic that ACC will provide, The Linc is a compelling option for businesses looking for space.